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Marketing

Grow your eCommerce business with Google Display Network

Want to grow your eCommerce business? Reach millions of potential leads and generate thousands of new customers? There are dozens of paid traffic sources to choose from, including popular ad networks, independent ad providers, social media networks, and more. However, there is none more worthy of your attention than the Google Display Network. The Google…

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Google Adwords – what are Macro & Micro goals and how can they improve your revenue.

Vane Google Adwords

“Why use AdWords” and “Does Google AdWords Work?” are pretty common searches on Google. This suggests that many marketers and business owners who have heard about Google AdWords may be feeling hesitant and doubtful on how it can work for them. We believe that AdWords – Google’s enormously successful pay-per-click (PPC) advertising system – can…

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6 Steps to achieve Digital Marketing Campaign success

In an ever-changing digital landscape, success in business can often depend on what you do (or don’t do) in terms of marketing your business online. Those who have seen and realized the value and full potential of digital marketing have transformed their marketing campaigns. However, running a successful digital marketing campaign takes a lot of…

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The advantages to repurposing your content

Repurposing Content

What is content? Content is everything from the blog posts you publish, to the copy on your website, what you write in your email newsletters, and even the speeches or presentations you give on a regular basis. These days, most businesses understand the importance of providing their audience with high-quality content. That’s one of the…

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9 Fundamental elements for a successful online presence 

Marketing my new website

Creating a website can be one of the most profitable moves you could ever make, but after our countless website launches in all our years we still have clients who are not budgeting for, or developing effective marketing strategies for their newly launched website. Just having a website in no way guarantees online success. And…

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Measuring Social Media ROI

Social media is now more than ever an impactful marketing channel. Thus, measuring the return on your social media is no longer optional. However, marketers often make the mistake of diving straight into measuring and reporting without a clear plan. The returns from social media can be great when a business has a clear strategy…

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