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Do you have a single view of your customer? For businesses today, the single view of a customer means bringing together all data on a customer including demographics, personal information, interactions, transactions and intent. But how can marketers go about establishing that 360-degree view and creating that positive customer relationship? CRM (customer relationship management)  A…

More and more retailers are discovering the power of online stores. As a result, the number of online stores is increasing yearly and competition is growing. Poor website traffic is one of the biggest hardships faced by online businesses, and with consumers being lured in every direction it is not getting easier. The question is,…