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The advantages to repurposing your content

What is content? Content is everything from the blog posts you publish, to the copy on your website, what you write in your email newsletters, and even the speeches or presentations you give on a regular basis.

These days, most businesses understand the importance of providing their audience with high-quality content. That’s one of the biggest rules to marketing success: give before you receive. Give your audiences great content that is of real value, and you will create interest, funnel more traffic to your website, increase your authority, and encourage more web visitors to convert.

But as we all know, creating content can be a difficult and time consuming process.

What if you could make your best content work for you, again and again, without your having to create anything new?

Repurposing your content is a must! Using other forms of media you can repurpose your content into social media posts, videos and even paid products. Make your content work for you in more ways than one and get the highest possible level of return.

Here are some of the advantages to repurposing your content:

It saves you time

Repurposing content saves you a huge amount of time in the content creation process—and as we know, time is money.

It allows you to make the most of your efforts

You do the research once, compile the idea or message and then use these core concepts to create branches of content that are unique yet based on the same foundation.

It gives you an SEO boost

Multiple pieces of content around the same topic can generate additional opportunities when targeting a desired keyword. Additionally, if you take your content outside your site, you can gain quality links back to your site.

It gives you a greater audience reach

Repurposing content for different mediums allows you to provide the content that appeals to more audiences.

It reinforces your message

Spreading your content online can be the key to making sure your message sinks in.

It gains you extra authority

Publishing quality content in a variety of places can help improve your image in the industry and teach others to view you as an expert

It helps you to achieve a variety of goals

Different types of content produce different results. Repurposing allows you to customize your content that is best suited to help you reach your goals.

Considering these advantages, why not get started! Think about how you can take that single piece of content and scale it across the many different mediums.

Here are just a few ideas on how you can repurpose your content:

  • Create a Whitepaper or guide
  • Offer an Ebook or paid e-course
  • Put together a Slideshow
  • Design an Infographic
  • Upload a video
  • Start a webinar
  • Expand on old blog posts
  • Re-promote on social media
  • Craft a daily email series
  • Try guest posting
  • Compile case studies
  • Start a Podcast
  • Offer a downloadable pdf
  • Try doing an Instagram post
  • Use Periscope or Facebook live
  • Tweet

You can’t deny the benefits to content repurposing. By repurposing old content, ideas, and research, you can stretch your work, increase your content production, connect with a larger audience, and maximize your content marketing efforts.

So next time you’re assigned the task of content production, think ahead and come up with a game plan on how you could get the most value possible.

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Paula Gries


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