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6 Steps to achieve Digital Marketing Campaign success

In an ever-changing digital landscape, success in business can often depend on what you do (or don’t do) in terms of marketing your business online. Those who have seen and realized the value and full potential of digital marketing have transformed their marketing campaigns. However, running a successful digital marketing campaign takes a lot of…

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Ecommerce success

From Start to Profit: The online journey to having a successful ecommerce store

As online spending grows the time to embrace the power of ecommerce is now. However, it is not as easy to succeed as an online merchant as one may think. Whether you already have an online store or are thinking of starting one, setting it up is the easy part. Having an ecommerce store is…

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magento ecommerce

Magento Ecommerce

With so many different ecommerce platforms on offer, it can be difficult as a store owner to find the best solution for you. If your ecommerce store is central to your company or business, then it’s hard to ignore Magento. Released as an open-source platform in 2008, Magento has established itself as a specialised  and…

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Repurposing Content

The advantages to repurposing your content

What is content? Content is everything from the blog posts you publish, to the copy on your website, what you write in your email newsletters, and even the speeches or presentations you give on a regular basis. These days, most businesses understand the importance of providing their audience with high-quality content. That’s one of the…

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Marketing my new website

9 Fundamental elements for a successful online presence 

Creating a website can be one of the most profitable moves you could ever make, but after our countless website launches in all our years we still have clients who are not budgeting for, or developing effective marketing strategies for their newly launched website. Just having a website in no way guarantees online success. And…

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How to improve your SEO strategy in 2017

Search engine optimisation (SEO) is one of the most dynamic and always evolving fields out there. With ranking factors rarely the same day to day and even year to year, this new year demands a refurbishing of last years SEO strategies. Here we give you some key SEO trends to follow and integrate into your…

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The 12 most important ecommerce trends to follow in 2017

2017 will be an innovator’s market and if you’re not evolving with consumers who are becoming harder to win, easier to lose and fussier on price and user experience you will fall behind. Consumer expectations and behavior are changing rapidly and in order to stay ahead of your competition you will need to start implementing…

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Building trust in ecommerce

10 Actionable tips to building a trustworthy ecommerce store

Before we take a closer look at some actionable tips on how to build trust in your ecommerce store it is important to be clear on why trust is a vital factor in ecommerce. It gives consumers faith to buy products or services even if the company is unknown. It encourages the use of ecommerce…

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do i need a crm?

CRM: an invaluable tool for your business

Do you have a single view of your customer? For businesses today, the single view of a customer means bringing together all data on a customer including demographics, personal information, interactions, transactions and intent. But how can marketers go about establishing that 360-degree view and creating that positive customer relationship? CRM (customer relationship management)  A…

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Why it is vital to have website backups

How many of us can say that we diligently backup our files on a regular basis? Sadly, the reality is that even today, a website backup strategy remains one of the most overlooked and under-utilized precautions taken to protect ones vital data. Website forums are often crowded with people seeking help to recover and restore…

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