Search engine optimisation (SEO) is one of the most dynamic and always evolving fields out there.
With ranking factors rarely the same day to day and even year to year, this new year demands a refurbishing of last years SEO strategies.
Here we give you some key SEO trends to follow and integrate into your marketing plans for 2017:
AMP – Accelerated Mobile Pages
AMP is a new Google initiative to building a more user friendly mobile Web.
Introducing a new standard for building Web content for mobile devices, Google gives a set of rules that form a simple, lighter version of HTML. Using a â€˜lighterâ€™ HTML and CSS AMP, page loading times become faster and CTâ€™s (click through rates) improve.
So being AMP compliant will put you in Googleâ€™s good books.
301 redirects can actually be to your detriment
Often being considered as a PageRank leak, 301 redirects might actually harm your SEO by intervening in how pages pass their immediate relevance via anchor texts.
Google have recently announced that redirects no longer result in losing PageRank, however this doesn’t mean you can 301 redirect everything without any SEO risk.
You should always try to avoid unnecessary and careless redirects and redirect chains.
Moving from HTTP to HTTPS
It has been two years since Google started its active campaign for Web security and announced HTTPS to be a ranking factor in its algorithms.
Going from HTTP to HTTPS fixes attribution issues and gives you referral traffic. Providing you with the referral data needed to prove your value.
Citation building – a wasted effort for local rankings
It turns out citation building might be the most over exaggerated factor for local SEO.
A recent study analyzed what factors correlate with higher rankings in Google’s local rankings, and the surprising finding was that citations showed much less correlation than other factors, while the unquestionable leaders were backlinks.
More attention should be paid towards building the right backlinks.
Optimising for voice search
As voice recognition algorithms get better and gain traction many more people will start using voice search on mobile.
Creating a â€˜rich answerâ€™ or â€˜direct answerâ€™ for Googleâ€™s featured snippets (a summary answer to a searcher’s question that Google shows in a special block at the top of its SERP) will give Google a good reason to reference your brand in their featured snippet every time a searcher makes a voice search for a keyword you rank for.
Improve user engagement
It has been speculated as to the extent to which UX (encompassing the average time on site, bounce rate, pogo sticking, and others) constitutes as a ranking factor. But no matter the indirect an influence it might have on search rankings or how long it might take to have an effect, creating a great user experience makes Google want to rank you high.
Take a proactive approach in 2017 and reformulate your SEO strategy with these trends in mind.
Whether youâ€™re looking for a simple site audit of your current keywords and phrases, backlink building, or needing professional help on setting up Google Analytics, our search engine optimization service will get you where you need to be.
The sooner you get started the sooner we can improve your digital presence.
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