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EMAIL MARKETING

We make sure that your emails are timely, relevant and valuable to your audience — keeping you ahead of your competitors while improving your leads, conversions, sales and profits.

Email marketing

WHAT EMAIL MARKETING CAN DO FOR YOUR BUSINESS

Email marketing is a cost effective, highly versatile and great way to keep your business and its offering top of mind.

A strong email strategy will help your business to gain new leads and promote ongoing engagement with your audience — building and maintaining those all important relationships that result in the ROI you desire.

WE FOLLOW A EMAIL MARKETING PROCESS THAT ENSURES YOU RECEIVE THE HIGHEST ROI

Email-Campaign-Strategy

CAMPAIGN STRATEGY

Determining the goals and objectives of your business will pave the way to a successful email marketing campaign.

Whether you are providing information or marketing a product, we develop email campaigns that grab your audiences attention and direct them towards a desired action. With a clear focus, your campaigns will be cohesive and more valuable, resulting in greater campaign success.

Email-Design

EMAIL DESIGN

We ensure that your emails are designed and structured in a way that supports your brand, caters to your goals and engages your audience.

Your email design is more than just authentic appeal, it should have a clear layout and highlight the calls to action that help drive your campaign results.

We also design landing pages that reflect your campaign goals and provide consistent experience, so that nothing hinders your recipients path to conversion.

Email-distribution-and-automation

DISTRIBUTION & AUTOMATION

It can be hard to keep track of numerous emailing lists when groups of recipients are each at different stages of the conversion path. Where you have various campaigns that help you to achieve different goals.

We help you to set-up, schedule and automate your email campaigns, ensuring that your recipients get the relevant emails.

Your email campaigns might include:

  • A weekly newsletter
  • An abounded cart automation
  • A once-off promotion
  • A follow-up email
  • An education series

The list can go on. Vane will help you train your team, or we will provide a team that helps your business to manage your campaigns so that every email is timely, relevant and helps to achieve your campaign goals.

Email-ab-testing2

OPTIMISATION

There are so many ways to ensure the success of a campaign. We use A/B testing to measure and optimise your click-through and open rates.

Using email best practices and KPI's we ensure that your recipients receive your emails, their attention is captured and their needs and expectations are met.

email marketing agency

ANALYSIS & REPORTING

Tracking click-throughs, open rates, bounced emails and unsubscribe rates has never been easier.

We send you reports that reflect how effective your campaigns were — and after analysing the data we give you suggestions on how to further improve your email campaigns.

User behavior is forever changing and reports are the best way we ensure that you and your business always remain relevant.

 

CONTACT US

Let us help you get your email marketing automation started so that you can spend time on business matters that matter

(+27) 21 853 0609 | grow@vanedigital.com

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