Oro eCommerce CRM partnership
We’re very excited to announce that Vane hasÂ signed up with Oro eCommerce CRMÂ to bring their Enterprise EditionÂ of their softwareÂ toÂ South African eCommerce clients!
When Magento was sold off toÂ eBay, the original founders of Magento decided toÂ create a Customer Relationship Management system specifically built for eCommerce. Fast forward a couple of years and today Oro is an open source free CRM system that can plug into just about every eCommerce platform including Magento (out of the box), WooCommerce and Shopify, to name a few.
Along with all the basic functionalities you would expect to find in a good CRM, Oro brings features such as abandoned cart functionality where customers who did not complete a sale can be re-targeted with an email to lure them back into the store and complete 10 – 30% of the salesÂ which otherwise would have been lost.
Oro also plugs into email marketing providers like Mailchimp in order to create marketing campaigns that target specific households andÂ recogniseÂ who the biggest spenders are in those households.
There are two versions of Oro – community and enterprise edition. The community editionÂ is completely free for anyone to download and implement for themselves and support for this version is only available via the online forum or their Slack channel.
The enterprise version is for much larger companies where millions of transactions happen on an ongoing basis. Companies can choose to sign up and use their SaaS version of Oro or they can choose to self host Oro on their own technology stack.Â For a full comparison list of community vs enterprise, see the comparison chart here
Oro Enterprise Edition benefits.
- PostgreSQL support for large data sets
- Elastic Search
- Performance Testing with Large Data Sets
- Email and phone customer support
- Multiple organization support
- Enterprise grade chart
- LDAP integration
- Global access to data from multiple organizations within a single view
- Microsoft Outlook integration
- Microsoft Exchange server integration
- Records sharing with other users
Watch the online demonstration below or log into the demo website here to play around with Oro
If you have questions about your specific use case we will be happy to set up a webinar and speak to you about your specific requirements.