Grow your eCommerce business with Google Display Network

Want to grow your eCommerce business? Reach millions of potential leads and generate thousands of new customers? There are dozens of paid traffic sources to choose from, including popular ad networks, independent ad providers, social media networks, and more. However, there is none more worthy of your attention than the Google Display Network. The Google…

Read More

11 Fundamental Guidelines of the Checkout User Experience

eCommerce Checkout Process

With the latest improvements in web technology and browsers, eCommerce sites have the potential to create an amazing checkout user experience. Yet, many customers often still abandon their shopping carts. Are there some fundamental mistakes that designers are making? Are generic websites making it more difficult for users to purchase products? And is there some…

Read More

How to accept Bitcoin in your business

One only needs to visit to see how fast Bitcoin – the digital currency worth R12,750 today (at the time of writing) – has grown since it began in 2009. To become a part of this exponential growth and to save costs by cutting out the middlemen like Visa, Mastercard and the banks, here’s how you…

Read More

SEO Best Practices For eCommerce Product Pages

Ecommerce Search Engine Optimisation

Search engine optimization (SEO) can make or break any website, but it’s especially critical for eCommerce sites whose success depends on attracting, delighting, converting, and retaining the most customers. With each of your product pages having a search engine ranking of their own, getting customers to purchase those products can be hard when your product…

Read More

Trust and the Basics of Blockchain in eCommerce

eCommerce Blockchain

One of the biggest problems we face in the eCommerce space in South Africa is trust – people are reluctant to put their credit cards through the internet for various reasons but 7 February 2017 marked a very big milestone in terms of adopting a new technology called Blockchain with a few major South African banks…

Read More

eCommerce Copywriting: How to establish trust and persuade purchases


Content, content, content. It’s an essential part to any eCommerce store. Yet, it is often done misguidedly. Many store owners often not even realising that poor content is the culprit to their low conversion rate. Quality product copy can transform eCommerce conversion rates and increase search traffic drastically — creating a compelling opportunity for all you…

Read More

Why Use WooCommerce Subscriptions?

Can you guarantee how much money your store is going to make this month? If you offered subscription-based products, you could do just that. Not only does the subscription-based business model introduce reliable, recurring revenue that businesses can count on, but it allows businesses to scale as demands change, it is extremely convenient for its…

Read More

Google Adwords what are Macro & Micro goals and how can they improve your revenue.

Vane Google Adwords

Why use AdWords and “Does Google AdWords Work?” are pretty common searches on Google. This suggests that many marketers and business owners who have heard about Google AdWords may be feeling hesitant and doubtful on how it can work for them. We believe that AdWords – Google’s enormously successful pay-per-click (PPC) advertising system – can…

Read More

The Rise of the Subscription-Based Business Model

Subscription Model

As companies strive to meet the high expectations of customers, more and more are offering a subscription-based model and seeing incredible growth. This shift over to subscription models is causing the pay-per-product system to recede and gives way to a business model that is centered on building long-term relationships. However, the monetizing of these long-term…

Read More

6 Steps to achieve Digital Marketing Campaign success

In an ever-changing digital landscape, success in business can often depend on what you do (or don’t do) in terms of marketing your business online. Those who have seen and realized the value and full potential of digital marketing have transformed their marketing campaigns. However, running a successful digital marketing campaign takes a lot of…

Read More