11 Fundamental Guidelines of the Checkout User Experience

eCommerce Checkout Process

With the latest improvements in web technology and browsers, eCommerce sites have the potential to create an amazing checkout user experience. Yet, many customers often still abandon their shopping carts. Are there some fundamental mistakes that designers are making? Are generic websites making it more difficult for users to purchase products? And is there some…

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How to accept Bitcoin in your business

One only needs to visit coinmap.org to see how fast Bitcoin – the digital currency worth R12,750 today (at the time of writing) – has grown since it began in 2009. To become a part of this exponential growth and to save costs by cutting out the middlemen like Visa, Mastercard and the banks, here’s how you…

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Trust and the Basics of Blockchain in eCommerce

eCommerce Blockchain

One of the biggest problems we face in the eCommerce space in South Africa is trust – people are reluctant to put their credit cards through the internet for various reasons but 7 February 2017 marked a very big milestone in terms of adopting a new technology called Blockchain with a few major South African banks…

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eCommerce Copywriting: How to establish trust and persuade purchases


Content, content, content. It’s an essential part to any eCommerce store. Yet, it is often done misguidedly. Many store owners often not even realising that poor content is the culprit to their low conversion rate. Quality product copy can transform eCommerce conversion rates and increase search traffic drastically — creating a compelling opportunity for all you…

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Why Use WooCommerce Subscriptions?

Can you guarantee how much money your store is going to make this month? If you offered subscription-based products, you could do just that. Not only does the subscription-based business model introduce reliable, recurring revenue that businesses can count on, but it allows businesses to scale as demands change, it is extremely convenient for its…

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The Rise of the Subscription-Based Business Model

Subscription Model

As companies strive to meet the high expectations of customers, more and more are offering a subscription-based model and seeing incredible growth. This shift over to subscription models is causing the pay-per-product system to recede and gives way to a business model that is centered on building long-term relationships. However, the monetizing of these long-term…

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Magento Ecommerce

magento ecommerce

With so many different ecommerce platforms on offer, it can be difficult as a store owner to find the best solution for you. If your ecommerce store is central to your company or business, then it’s hard to ignore Magento. Released as an open-source platform in 2008, Magento has established itself as a specialised  and…

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The 12 most important ecommerce trends to follow in 2017

2017 will be an innovator’s market and if you’re not evolving with consumers who are becoming harder to win, easier to lose and fussier on price and user experience you will fall behind. Consumer expectations and behavior are changing rapidly and in order to stay ahead of your competition you will need to start implementing…

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