Ecommerce

You either have your own product or you want to sell someone else’s product online but not sure where to begin. This short series is designed to get you up and running so that you can stock and sell any product and have it delivered anywhere in the world. Starting with WHY you want to…

Here at Vane we ‘set up shop’ for a lot of online retailers. Many of whom want only the online store and no marketing. However, we view ourselves as a ‘one stop shop’ for a reason — to not only give you a beautiful website but to also ensure that your newly launched store achieves…

Think the speed of your website doesn’t matter? Think again. Internet users are less tolerant of slow websites than they have ever been, and justifiably so. The download speed of ecommerce sites has greatly improved over the years. But many retailers still struggle with making their sites run quickly. The unfortunate truth is that, yes…

An omnichannel architecture or integrated commerce is made up of all necessary IT systems and functionalities to ensure an organization optimally supports omnichannel customer journeys. Today, retailers are beginning to see the new realities of the customer journey (dynamic, accessible and continuous), with customers using a combination of different research, browsing, purchase and collection methods…

Shopping cart abandonment — when a customer initiates a shopping event by adding items to his or her online shopping cart but leaves the site before completing the purchase. You might see cart abandonment as the biggest inconvenience and frustration of owning an online store, an infuriating reminder of revenue that might have been made,…

On-site search is a key component of almost any ecommerce website and despite the stakes of ecommerce search being high, most ecommerce stores get it wrong. This leads to a loss of sales and a customer most likely to leave your site and search for the next best alternative. Product search-ability is a key factor…